以上海文广新闻传媒集团(简称SMG)为例,阐述信息管理数字化在传媒企业中的实践和应用:根据SMG整体发展战略以及数字化网络平台搭建的总体规划,综合分析SMG媒体资产内容管理业务的需求及相关实现技术,从总体目标、整体框架、分层结构和功能实现4个方面进行阐述,探讨媒体资产管理(数字音像管理)对于实现传媒业务链中资源的合理流通和有效控制、发展内容产业可发挥的作用。 Taking Shanghai SMG as an example, this paper elaborates the practice and application of digital management of information management in media enterprises. According to the overall development strategy of SMG and the overall planning of digital network platform, it analyzes the contents of SMG media asset management Requirements and related technologies to achieve, from the overall objectives, the overall framework, the layered structure and function of the four aspects to be explored to explore the media asset management (digital audio-visual management) for the realization of the media business chain of resources in a reasonable circulation and effective control of the development of content Industry can play a role.