在当今这个互联网络无孔不入的时代,改变的不仅仅是人们获取信息的方式,受众对于媒介的诉求更是产生了翻天覆地的变化。在网络时代背景下,面对来自网络的激烈竞争,以电视媒体为主的传统媒体进行了有意义的探索,实现了以“走向娱乐”、“走向财经”、“走向调查”为主的新闻思潮重构。本文选取典型的电视节目类型《超级女声》、《中国财经报道》、《新闻调查》作为样本,通过对“走向娱乐”、“走向财经”、“走向调查”三种趋势和新闻思潮的分析和解读,试图清晰传统媒介的发展现状,并为之提出一些浅陋的意见。 In today’s era of pervasive Internet, the change is not just the way people get information, but the appeal of the audience to the media is even more drastic changes. In the background of the Internet era, in the face of fierce competition from the Internet, the traditional media based on the TV media have been explored in a meaningful way and the survey has been carried out with “Going to Entertainment ”, “Toward Finance ” and “ Reconstruction of the Journalism Trend Based. This article chooses the typical TV programs ”Super Girl“, ”China Financial Report“ and ”News Survey“ as samples. Through three kinds of trends of ”going to entertainment“, ”going to finance“, ”going toward investigation" And the trend of news analysis and interpretation, trying to clear the development of traditional media status quo, and made some shallow opinions.