日前有媒体报道,被誉为“黄酒第一股”的浙江古越龙山绍兴酒股份有限公司将“转身”进军影视业,计划投资6900万元拍摄一部名为《女儿红》的电视剧。投资占到公司上半年净利润的70%之多。古越龙山这一非常举动,被业内解读为借提高人们对“女儿红”黄酒的知名度、认可度和美誉度,是为自己提振信心的无奈之举。上市公司尚且如此,国内黄酒市场萎靡之相可见一斑。新一届政府上任后,严控“三公经费”似乎已成为悬在国内酒类市场 Recently, there are media reports, known as “the first unit of rice wine,” Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd. will “turn around” into the film industry, plans to invest 69 million yuan to shoot a “daughter red” drama . Investment accounted for more than 70% of the company’s first half net profit. The ancient Yue Longshan this very move, the industry is interpreted as by raising people’s “daughter ” rice wine’s reputation, recognition and reputation, is to boost confidence for their helpless move. This is true of listed companies, the domestic market is sluggish rice wine is evident. After the new government took office, strict control “three official funds ” seems to have become suspended in the domestic alcohol market