在市场经济条件下,当商品缺乏时,商家出售什么人们就购买什么,完全没有选择的余地;当商品种类很丰富时,人们就购买物美价廉的,有了一定的自主性;当商品种类丰富,而质量和价格都差不多时,人们就挑品牌……“挑品牌”的消费行为,只能发生在消费者强调“内心需要”的时代,即“心经济”时代。消 Under market economy conditions, when commodities are scarce, businesses sell what people buy, there is absolutely no room for choice; when the variety of commodities is very rich, people have a certain degree of autonomy in purchasing affordable products; Rich, and quality and price are similar, people pick the brand ... “picking the brand” of consumer behavior can only occur in consumers emphasize the “need for inner needs” of the era, the “heart economy” era. Eliminate