家电行业是中国市场化程度较高的行业之一,通过近二十年的发展,行业的规模从小到大、技术从无到有、营销管理从粗放到节约、人力资源素质从低到高、产品质量和服务水平从简单到优化、国际化竞争能力从弱到强、出口数量及创汇水平从少到多,客观的讲,中国的家电业取得了十足的发展。但现实中也存在着明显阻碍行业进一步发展的障碍:企业本身缺乏可持续发展的核心竞争力;企业间没有形成良好的竞合与创造双赢或多赢的 The home appliance industry is one of the industries marketed in China. Through nearly two decades of development, the scale of the industry has grown from small to large, technology has grown from scratch, marketing management has gone from extensive to economical, and the quality of human resources has grown from low to high. Product quality and service level from simple to optimize, the international competitiveness of weak to strong, the export volume and foreign exchange earnings levels from less to more, objectively speaking, China’s home appliance industry has made full development. However, in reality, there are also obstacles that obviously hinder the further development of the industry: the enterprises themselves lack the core competitiveness of sustainable development; the enterprises do not form a good match and create a win-win or win-win situation