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一、电视受众的特点一是人数众多。截至2006年底,中国电视人口综合覆盖率达到96.23%①。二是均质分布。电视受众无法勾勒出清晰的面目,电视不像杂志,杂志有明确的定位,受众具有职业的(财经杂志)、收入的(消费杂志)、性别的(时尚杂志)特点;也不像报纸,报纸发行受到地域的限制;也不像广播,广播更多属于通勤和有车人群。电视受众的分布最为广泛,在“村村通工程”之后,电视已经覆盖到中国最为媒介所遗忘的偏僻农村。
First, the characteristics of television audience First, the large number. As of the end of 2006, the overall coverage of China’s television population reached 96.23% 1. The second is homogeneous distribution. TV audiences can not outline clearly. Television is not like magazines and magazines. It has a clear positioning of the audience, and its audience has the characteristics of professional (financial magazines), income magazines (consumer magazines), and gender (fashion magazines). And unlike newspapers, newspapers Distribution is subject to geographical restrictions; nor broadcast, radio and more belong to the commuter and car population. The distribution of television audiences is the most widespread. After the “project of village-through-village”, television has covered the remote rural areas forgotten by most media in China.