曾经因在商标经营运作方面具有独特心得而屡屡见诸管理学院与法学院的教材的“娃哈哈”集团最近却因商标问题陷入了漩涡。娃哈哈集团发誓要打一场“民族品牌保卫战”,中外合资娃哈哈公司的控股方达能要诉诸公堂,大有剑拔弩张之势。褪去争端中的情绪化冲动,我们有必要从事实和法律的角度分析一下双方在这场争斗中的是与非,并进而思考一下中国企业应该从该事件中获得什么样的启示。 The “Wahaha” group, which once used to find teaching material in management schools and law schools because of its unique experience in the operation of trademark management, has recently been vortexed by trademark problems. Wahaha Group vowed to fight a “national brand battle”, Sino-foreign joint ventures Wahaha holding Fang Dan to resort to court, a lot of rattling potential. To fade the emotional impulses in the dispute, it is necessary for us to analyze both the right and wrong in the battle from a factual and legal point of view, and then think about what kind of enlightenment China’s enterprises should get from this incident.