上世纪90年代以后,随着经济全球化的迅速发展,竞争优势问题成为各国和企业关注的一个头等问题。竞争优势是竞争性市场中企业绩效的核心。因此,无论是从理论还是从事实来看,竞争优势都是企业发展的立足之本,构筑企业的核心竞争力,由此而形成的竞争优势决定了一个企业在市场竞争 Since the 1990s, with the rapid development of economic globalization, the issue of competitive advantage has become a top priority for all countries and enterprises. Competitive advantage is at the heart of business performance in competitive markets. Therefore, no matter from the theory or from the factual point of view, the competitive advantage is the basis for the development of the enterprise, building the core competitiveness of enterprises, the resulting competitive advantage determines the competition of an enterprise in the market