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企业形象设计的目标是追求一种真实而良好的企业形象，从而实现企业生产经营的目的。那么如何判断和测定这一目标是否已经达到了呢？文章从提高对ＣＩ效果评估重要性的认识着手，从系统和量化角度设计出一套企业形象设计实施效果评估程序和科学的评估指标体系。这对于ＣＩ设计、ＣＩ导入和ＣＩ系统的优化管理都具有极其重要的实际价值。
Corporate image design goal is to pursue a true and good corporate image, so as to achieve the purpose of production and operation of enterprises. So how to judge and determine whether this goal has been achieved? The article starts with raising the awareness of the importance of CI effect evaluation and designs a set of appraisal and evaluation system of corporate image design and implementation effect and the scientific evaluation index system from the perspective of system and quantification. This has extremely important practical value for CI design, CI import and optimization management of CI system.