中国目前作为全球第二大奢侈品消费市场,无论是从化妆品整体市场的容量还是高端细分的市场来看,其市场前景都非常乐观。按理来说国产化妆品也能分得一份羹,可纵观高端化妆品市场,清一色的洋货——迪奥、香奈儿、雅诗兰黛、赫莲娜、兰蔻、资生堂、欧碧泉等,民族品牌严重缺席,新兴品牌只能在大众化、中低端市场竞争,曾经代言民族品牌的“老字号”也逐渐日薄西山。在新的 As the second largest luxury consumer market in the world, China’s market outlook is very optimistic both in terms of the overall cosmetic market capacity and high-end segment. In theory, domestic cosmetics can also get a share, you can look at the high-end cosmetics market, all kinds of foreign goods - Dior, Chanel, Estee Lauder, Helena, Lancome, Shiseido, Ou Biquan, a serious absence of national brands, emerging brands only in Popular, low-end market competition, once endorsed the national brand “old name ” also gradually dwindling. In the new