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文章以2010年、2011年云南省各州市旅游经济数据为基础,基于空间维度,选取评价旅游市场竞争态势的重要指标——旅游市场集中度、旅游市场占有率和增长率,运用旅游市场集中度分析法和BCG模型评价法来研究云南省旅游市场空间竞争结构和态势。总体上看,云南省旅游目的地市场最有竞争实力的主要集中于滇中和滇西北,其次是滇西南和滇东南,再次是滇西和滇东北。文章最后提出融合大旅游思想,实施旅游产品差异化,改善旅游环境及做好旅游市场调研和规划等策略以优化旅游市场竞争结构和提升旅游市场竞争力。
Based on the tourism economic data of all prefectures and cities in Yunnan Province in 2010 and 2011, the article selects the important indexes to evaluate the competition situation in the tourism market based on the spatial dimensions of 2010 and 2011. The tourism market concentration, tourism market share and growth rate, the tourism market concentration Analytic method and BCG model evaluation method to study Yunnan tourism market space competition structure and the situation. Overall, Yunnan Province, the most competitive tourist destination market, mainly concentrated in central Yunnan and northwest Yunnan, followed by Yunnan and Yunnan in southeast Yunnan, again in western Yunnan and northeast Yunnan. Finally, the article puts forward strategies such as merging big travel thoughts, implementing differentiated tourism products, improving tourist environment and making investigation and planning of tourism market so as to optimize the competition structure of tourism market and enhance the competitiveness of tourism market.