中美、中欧谈判的成功,使中国的入世问题又一次成为世人瞩目的焦点。加入ＷＴＯ,中国的市场将更加开放,中国企业必须面临携巨资而来的强大的跨国公司的挑战,我国企业应对自己的营销战略重新定位。共生营销,就不失为应对新的竞争环境的现实选择。共生营销,就是通过两个或更多相? The success of the negotiations between China and the United States and between China and the EU made the issue of China's accession to the WTO once again the focus of world attention. With China's accession to the WTO, China's market will be more open. Chinese enterprises must face the challenge brought by the powerful multinationals with huge amounts of money. Our enterprises should reposition their marketing strategies. Symbiotic marketing, after all, is a realistic choice to cope with the new competitive environment. Symbiotic marketing is through two or more phases?