自从党中央提出“坚持扩大国内需求特别是消费需求的方针”[1]以来,围绕着重扩大国内消费需求的理论讨论热烈,对策措施出台不少,但效果似乎不佳,国内消费需求还是扩而不大,其中的原因固然很多,但消费不安全的出现是一个重要原因,消费不安全严重压抑和阻碍了消费需求的有效扩大。要扩大 Since the CPC Central Committee put forward the principle of “insisting on expanding domestic demand, especially consumer demand” [1], there has been a lot of heated discussions on the theory of focusing on expanding domestic consumption demand, but many measures have been taken but the effect is not good and the domestic consumption demand is still high However, the reasons are numerous. However, the emergence of consumer insecurity is an important reason. Consumption unsafe has seriously dampened and hindered the effective expansion of consumer demand. To expand