“哈林是来做主持的,杨坤是来做宣传的,那英是来唠嗑的,刘欢是来开家长会的,华少就是来卖凉茶的。”随着微博上热议调侃的一段话,浙江卫视“中国好声音”显然成为2012年最具影响力的一档娱乐节目。在广电总局限娱令下,他的成功无疑是逆势绽放的一朵奇葩。究其成功之处,最关键的因素是品牌的塑造。“中国好声音”注入了创新元素,以他独具特色的品牌战略思 “Harlem is to do the hosting, Yang Kun is to do publicity, the British is to Laoke, Liu Huan is to open the parent meeting, China is less to sell herbal tea.” Of the passage, Zhejiang Satellite TV “China good voice ” apparently become 2012 a most influential entertainment program. Under the limited entertainment order of the State Administration of Radio, Film and Television, his success is undoubtedly a wonderful work blooming contrarian. The key to success is the shaping of the brand. “China good voice ” into the innovative elements, with his unique brand strategy thinking