康佳集团近日宣布:明年将实现销售手机100万台,三巨头看上去很可怕,但7年前外国彩电品牌市场一样很可怕,相信未来的手机就是现在的彩电。一席话慷慨激昂,矛头直指占我国手机市场垄断地位的三大厂家,显然喊出了近期上马的手机厂家的共同心声,十分鼓舞人心。但稍微反思一下,就会有疑问,国内品牌挑战洋品牌成功的可能性到底有多大?现在的彩电市场的确是我军高歌猛进,但未来的手机真能像现在的彩电一样吗?经过20世纪90年代初的起步阶段,中国手机市场在世纪之交步入了稳定增长期,每年1500万台的销量,总 Konka Group recently announced that it will achieve sales of 1 million mobile phones next year. The Big Three looks terrible, but the foreign TV brand market was as scary as it was seven years ago. We believe that the future mobile phone is now a color TV. One of the speeches was impassioned and directed at the three major manufacturers that accounted for the monopoly of China’s mobile phone market. It was clear that the common aspirations of the mobile phone manufacturers launched recently were very encouraging. But a little reflection, there will be doubts, how much is the possibility of domestic brands challenging the success of foreign brands? The current TV market is indeed our military’s progress, but the future of mobile phones can really be like the current color TV? After the 1990s In the initial stage of development, the Chinese mobile phone market entered a period of steady growth at the turn of the century, with an annual sales volume of 15 million units.