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节目的包装就像人的衣服。穿衣服的基本原则是整洁,但光整洁还不够,现代人还要求穿着大方得体、吸引眼球以至引领潮流,讲究的是追求品味,追求个性。同时,包装如今也成为节目质量建设和媒体对外推广不可或缺的重要手段。节目的包装形式多种多样,有节目内的,有节目外的。节目内的一种主要包装,就是题头、宣传带和串花。题头主要是指台标、节目版头和栏标等,宣传带、串花主要指频宣、节目宣传带、飞标、公益宣传带等。一、题头、宣传带和串花在节目中的主要作用1.串联单元,提醒收听。一档节目尤其是主持人节目一般都会有一个主题。如果说这个主题像一根线,将节目的
The program’s packaging is like human clothes. The basic principle of dressing is tidy, but the tidy and tidy is not enough. The modern people also demand that they wear elegant and decent style to attract attention and lead the trend. The emphasis is on the pursuit of taste and the pursuit of individuality. At the same time, packaging has now become an indispensable means of program quality and media promotion. The program is packed in a variety of formats, including in-program and out-of-program. A major package within the show is the head, promotional tape and string flowers. Mainly refers to the head of Taiwan’s head logo, program header and column signs, etc., publicity tape, string flowers mainly refers to the frequency of publicity, program promotional tapes, darts, public service and other public relations. First, the head, propaganda belt and string flowers in the program’s main role 1 series unit, to remind listen. A program, especially the host program generally have a theme. If this theme is like a thread, the show will be