就零售药店的医疗器械销售而言,有个观点很能说明工商协作的重要:做得不好,可能是药店自身的问题;做得好,功劳多半要归于供应商。零售药店经营医疗器械的“三大短板”分别是产品信息不畅、专业人才缺乏、售后服务质量不高。对比消费者“三大关心”便能看出医疗器械销售难获突破的关键所在:消费者关心在哪里可以购买到符合自己需求的产品;是否在售前有专业的导购人员介绍产品 As far as sales of medical devices in retail pharmacies are concerned, there is a point of view that illustrates the importance of business collaboration: doing poorly may be a problem for pharmacies themselves; doing well and credit mostly comes to suppliers. Retail pharmacies operating medical equipment “three short board ” are poor product information, lack of professionals, service quality is not high. Contrast consumers “three major concerns ” will be able to see difficult to break through the sales of medical equipment where the key: where consumers can buy to meet their own needs of the product; whether in the pre-sales professional shopping guide introduced products