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从2011年下半年至今,市场销售数据印证了一个不可回避的事实——中国工程机械销售持续疲软。但是面对市场低迷的境况,中国工程机械生产企业却不应悲观,更不能被动地等待市场转变,而应努力开拓新的经济增长点,积极探索企业的可持续发展路径这才是长久的发展战略。在目前市场平淡的大背景下,进入工程机械领域的新用户逐步减少,这就直接导致了生产企业开发新用户难度的增加。那么,为了更好地维护和保持现有用户群体,助力用户健康发展,从而促使用户产生新的购买力,并影响用户周边人群参与购
From the second half of 2011 to the present, the sales data confirm an unavoidable fact that sales of construction machinery in China continued to weaken. However, in the face of market downturn, China’s construction machinery manufacturing enterprises should not be pessimistic, nor can they passively wait for market changes. Instead, they should make efforts to open up new economic growth points and actively explore the sustainable development path of enterprises. This is a long-term development strategy. Under the plain background of the current market, the number of new users entering the field of construction machinery is gradually decreasing, which directly causes the difficulty of manufacturing new users to be increased. So, in order to better maintain and maintain the existing user groups, help users to develop healthily, so as to promote users to generate new purchasing power and affect the surrounding users to participate in the purchase