包装是否能够体现出高档、简约、奢华等元素能够决定消费者对商品的选择,而化妆品包装的颜色、图案和文字能够展现出商品功能、特点和品牌,合适的包装设计对消费者影响较大,因此,本文在男性化妆品包装设计特点为主,提出了简约风格在男性化妆品包装颜色、图案和文字中的体现形态[1]。 Whether the package can reflect the high-grade, simple, luxury and other elements to determine the consumer’s choice of goods, and cosmetic packaging colors, patterns and text to show the function of goods, features and brands, the appropriate packaging design has a greater impact on consumers Therefore, this article mainly focuses on the design features of male cosmetic packaging, and presents the embodiment of simple style in the color, pattern and text of male cosmetic packaging [1].