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通过对京津冀区域和承德的会展业发展现状研究,进行SWOT分析,对承德会展行业发展提出有针对性的对策与建议。随着近年来我国经济增长方式的转变,会展行业作为新型服务经济形态方兴未艾。承德在京津冀一体化发展战略布局中拥有独特的区位、环境、产业优势,应借助京津冀协同创新发展的历史机遇,着力发展以会展行业为代表的现代服务产业,实现产业升级与绿色发展。承德市目前正在探索将会展行业的发展作为现代服务业发展的新增长点。
Through the research on the development status of convention and exhibition industry in Beijing-Tianjin-Hebei region and Chengde and the SWOT analysis, this paper puts forward some countermeasures and suggestions on the development of Chengde’s exhibition industry. With the change of the economic growth mode of our country in recent years, the exhibition industry is in the ascendant as a new service economy. Chengde has unique location, environment and industrial advantages in the strategic layout of Beijing-Tianjin-Hebei integration. With the historical opportunities of synergistic innovation and development of Beijing-Tianjin-Hebei, Chengde should strive to develop the modern service industry represented by the convention and exhibition industry so as to achieve industrial upgrading and green development of. Chengde City is currently exploring the development of exhibition industry as a new growth point for the development of modern service industry.