论文部分内容阅读
当我们漫步街头,常可见到商店门前张贴“大削价”、“一次性削价”“价廉物美”“出口转内销”的醒目告示,以招来顾客.可是不少人买后连呼上当.原来买的是劣货,次货.听到顾客的议论,不由想起了《三国演义》中的诸葛亮.他曾以“空城计”退司马懿的几十万大军,转变了危机,传为佳话.不过,诸葛亮事后说得好,那是在“万般无奈”的情况下才“险中弄险”的.看来,“空城计”虽是高招,却不太保险.现在有一些企业学孔明用“空城计”做生意,往往以“削价”为幌子,利用消费者求廉心理,以次充好,推销冒牌货、假货,欺骗顾客,损害消费者的利益.
When we stroll through the streets, we can often see the notices of “price cuts”, “one-off price cuts,” “cheap”, and “export to domestic sales” to attract customers. After a few people bought the goods, they were even cheated. The original purchase was a bad product, a sub product. Hearing the customer’s arguments, he remembered Zhu Geliang in The Romance of the Three Kingdoms. He used the “empty city plan” to retreat the hundreds of thousands of troops of Sima Yi. It changed the crisis and spread it as a story. However, Zhuge Liang said it well afterwards. It was “insurmountable” in the case of “incapability”. It seems that the “empty city plan” is The great move is not very safe. There are some companies studying Kong Ming’s use of the “Empty City Plan” to do business, often using “price reduction” as a nephew, using the psychology of the consumer to be honest, shoddy, and selling counterfeit goods and fake products. , Defrauding customers and harming the interests of consumers.