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不少企业充分利用新闻摄影的基本特性,将此作为企业文化建设的重要载体,充分发挥了其宣传时事、沟通信息、加强交流、展示形象的作用。当代德国著名哲学家、美学家马丁·海德格尔指出:“倘若我们沉思现代,我们就要追问现代的世界图像。”新闻摄影作为一种独立的新闻传播手段,具有直观性强、视觉冲击力大的特点,在报道新闻事件中有着不可取代的作用。摄影作品与文字作品相比,它更加直观,更具冲击力,更易影响读者、为读者所接受,并引领进入“读图时代”。
Many enterprises make full use of the basic characteristics of news photography as an important carrier of corporate culture and give full play to their role in promoting current events, exchanging information and strengthening exchanges and displaying images. Contemporary German philosopher and aestheteist Martin Heidegger pointed out: “If we contemplate the modern world, we will ask about the images of the modern world.” As a kind of independent news media, news photography has the characteristics of direct visualization, Impact of large features in the coverage of news events have an irreplaceable role. Compared with the written works, the photographic works are more intuitive, more impactful, more accessible to the readers, accepted by the readers, and lead into the “era of image reading”.