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随着2008年北京奥运会临近,在众多商家都在积极抢占奥运商机这块大蛋糕的时候,传统媒体在充分发挥自身优势的同时,也在寻找与新媒体合作的切合点,烹制各色精神盛宴。2008北京奥运会为媒体提供的商机是显而易见的。有奥运经济学者曾作过简单推算:北京2008战略合作伙伴有12家,市场推广费用将达到16200万美元到20250万美元,这还未包括11家国际奥委会全球战略合作伙伴、9家北京2008赞助商以及
As the 2008 Beijing Olympics are approaching, while many businesses are actively seizing the big cake in the Olympic Games, traditional media, while giving full play to their own advantages, are also looking for points of cooperation with new media and cooking various spiritual feasts . The business opportunities provided for the media by the Beijing 2008 Olympic Games are obvious. Some Olympic economists have made a simple calculation: Beijing 2008 strategic partner has 12, marketing costs will reach 162 million US dollars to 202,500,000 US dollars, which does not include 11 IOC global strategic partners, 9 Beijing 2008 sponsors as well