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外贸企业是指专门从事对外贸易工作的企业,是我国社会主义市场经济中的重要组成部分。近几年来,互联网和电子商务的发展让不少传统外贸企业感受到了网络营销的生猛。商务英语精英作为推动外贸企业发展的重大力量,对其进行调查研究,具有很大的社会意义和现实意义。基于此,通过调查问卷的形式,分析研究了我国外贸企业对商务英语精英的基本素质要求,最后得出相关的调查结论,即我国外贸企业应明确商务精英的培养目标与培养方案,促进我国外贸企业的进一步发展,从而推动我国社会经济的整体进步。
Foreign trade enterprises refer to enterprises that specialize in foreign trade and are an important part of China’s socialist market economy. In recent years, the development of Internet and e-commerce has made many traditional foreign trade enterprises feel the fierceness of online marketing. As a major force in promoting the development of foreign trade enterprises, Business English elites have a great social and practical significance to conduct investigations and studies. Based on this, through the form of questionnaire, this paper analyzes and studies the basic qualifications of foreign trade enterprises of our country for Business English elite. Finally, the conclusion is drawn that the foreign trade enterprises of our country should clearly define the training objectives and training programs for business elites and promote the development of China’s foreign trade The further development of enterprises, so as to promote the overall social and economic progress in our country.