电影是一门艺术,更是一个产业。国产电影能否有资格角逐于国内外各大电影节、进军海外主流电影市场,首先是要具备英文片名及字幕。国产电影片名翻译已经成为国产影片的品牌商标,具有强大的宣传作用。中国传媒大学国际传播学院麻争旗教授称:“电影的英文片名对一部电影的海外推广非常重要。好的译名能吸引观众眼球,提升票房收入,起到画龙点睛的作用。译者需要结合本民 Film is an art, it is an industry. Whether domestically produced films can compete in major domestic and foreign film festivals and march into the overseas mainstream movie market, the first is to have English titles and subtitles. Translation of domestic movie titles has become a brand trademark of domestic films, with a strong advocacy role. Professor Ma Zhengqi of Communication University of Communication University of China said: ”The English title of the movie is very important for the overseas promotion of a movie. A good translation can attract the attention of the audience and raise the box office revenue, which will play a finishing touch. Combination of the people