论文部分内容阅读
当前,航空业正面临着双重压力,一边是航油等成本居高不下,收益困难;一边是市场竞争周而复始的价格血拼,同质性的航空产品充斥其中,现有的数据也揭示着“常规战争”中没有绝对的胜利者。据报道,美国两个航空业“新人”——迈克斯航空(MAXJET)和伊欧斯(EOS)航空公司不约而同开通了纯商务客舱班机,一架 B767客机只设102个座位,一架 B757客机只设74个座位。这从一个侧面反映了商务舱战略开始为人青睐。在可预期的一段时期内,商务舱战略将上升为支配地位的战略。此预期基于三个原因:其一,商务舱的特
At present, the aviation industry is facing double pressure. One side is the high cost of fuel oil and other difficult problems in revenue. One side is the price competition that the market competition is going through repeatedly. The homogenous aviation products are flooded with the existing data. There is no absolute winner in “conventional warfare.” It is reported that the two new aviation industries in the United States, “Newcomer” - MAXJET and EOS Airlines, invariably opened the pure business class flight, a B767 passenger only 102 seats, one The B757 has only 74 seats. This reflects from a side of business class strategy began to favor. In the foreseeable period of time, business class strategy will rise to the dominant strategy. This expectation is based on three reasons: First, business class special