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案例背景奔腾电饭煲在2012年成为电商销售第一品牌,今年要延续销售的辉煌,同时今年新品“呼吸电饭煲”上市,要结合天猫专卖店,打响上市头炮。营销目标奔腾“会呼吸的电饭煲”新品上市造势领跑天猫小家电聚划算活动,引导销售流量目标受众讲究健康饮食生活,同时热衷网购的年轻家庭。执行时间2013年5月~7月创意表达本次项目投放为了奔腾电器创造了新的产品概念——“会呼吸的电饭煲”品类,满足目标受众以
Case Background The Pentium rice cooker became the No. 1 brand in e-commerce sales in 2012. This year, it will continue its sales splendor. Meanwhile, this year’s new product, “Breathing Electric Rice Cooker”, will be marketed in conjunction with the Lynx specialty store to launch the debut debut. Marketing goals Pentium “will breathe the rice cooker ” new product market trend led Lynx small household poly-cost-cutting activities, guide the sales flow target audience pay attention to healthy eating habits, and keen online shopping for young families. Execution Time May-July 2013 Creative Expression This project has been launched in order to create a new product concept for Pentium Electric - “Breathing Rice Cooker” category to meet the target audience