案例简介:本案例分析的是一个跨国公司产品进入中国市场的过程。市场营销对众多企业来说永远是挑战,这个案例具有参考意义。上市计划 1998年2月,鼻贴产品的唯一竞争对手白牌公司在中国上市了他们的鼻贴 Case Description: This case studies the process of a multinational company’s products entering the Chinese market. Marketing is always a challenge for many companies. This case has reference value. Listing plan In February 1998, the only competitor of the nose-adhesive products White Label listed their nose sticker in China.