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如今在国内外的网络平台上,“表情包”由于其方便、生动的特点,均备受追捧。但由于国内外经济阶段及网络等情况的不同,表情包产业也存在着差异,主要表现在国内表情包虽然内容丰富、应用广泛,但盈利性不佳。文章通过梳理和对比目前国内外表情包的盈利模式,分析产生差异的原因,并提出了3点建议,即提高知识产权意识、提供个性化定制服务及加强产业链整合。
Today in the domestic and international network platform, “expression package ” because of its convenient, vivid features, are highly sought after. However, due to the different economic stages and networks at home and abroad, there are also differences in the expression package industry, which is mainly manifested in the fact that although the domestic expression package is rich in content and widely used, its profitability is not good. The article analyzes and analyzes the reasons for the differences by analyzing and comparing the present domestic and overseas profit patterns of facial expression packs, and puts forward 3 suggestions: to raise awareness of intellectual property rights, provide customized services and strengthen industrial chain integration.