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随着全球经济、科技的飞速发展,设计的划定与解读已经随着社会的裂变与多元变得丰富,当“平面不平”、当所有的设计都从原本的专业定义中走出来,跨越维度、跨越媒体,甚至摆脱载体与视觉效果时,设计教育的方向该何去何从?而随着社会快速发展,传统文化视觉平面形象已经难以适应新传媒的要求,当现代媒体和传播方式不断更新,广东文化品牌的发展又该何去何从?文章主要探讨了在广东文化视觉形象品牌教学的过程中,以“回到原点”为方针,从设计本原出发,跳出传统的设计专业划分界限,进行跨界设计教学的尝试与探讨,同时尝试以“本原设计”为着眼点,探索适合广东文化视觉形象的提升、推广与传播的实践途径。
With the rapid development of the global economy and science and technology, the delineation and interpretation of design have become abundant with the fission and diversification of society. When all the designs are out of their original professional definitions, With the rapid development of society, the visual culture of traditional culture has been difficult to adapt to the requirements of the new media. When the modern media and modes of communication are constantly updated, In the course of teaching brand culture of Guangdong culture visual identity, this article focuses on the principle of “back to the origin ”, starting from the original design, jumping out of the boundaries of the traditional design specialty, At the same time try to “original design” as the focus, to explore suitable for Guangdong cultural visual image promotion, promotion and dissemination of practical ways.