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随着中国加入WTO世贸组织,中国的烟草专卖制度将会被取消,中国的烟草公司也即将面临国外的烟草大公司的冲击,由此烟草公司怎样保护和夯实自己的客户群体,提高自己的整体竞争力是烟草公司这个特殊主体在当前环境下必须要解决和落实的首要问题。本文将对烟草公司客户资源的管理进行成本分析和价值分析。
With China’s accession to the World Trade Organization, China’s tobacco monopoly system will be canceled. China’s tobacco companies are also about to face the impact of large foreign tobacco companies. Therefore, how can tobacco companies protect and consolidate their own customer base and improve their own overall Competitiveness is the most important issue that tobacco companies must solve and implement under the current circumstances. This article will conduct cost analysis and value analysis of tobacco company client resource management.