数据库营销,对一些客户和邮政业务员来说,尤其是对于一些规模较小、地处偏远的企业及邮政局所的业务人员而言,仍然是“高端”词汇,让企业马上接受有难度,让邮政业务人员马上领会营销重点、掌握营销方法也有难度。在这种情况下,江苏省常州邮政局另辟蹊径,从一个全新的角度阐释了数据库商函营销——将营销载体命名为“一元钱的营销员”,立即使供需双方直观地了解了此项业务的实质所在,化繁为简,使人一目了然。 Database marketing, for some clients and postal clerks, is still a “high-end” term especially for some of the smaller, remote businesses and post offices, making it harder for businesses to get involved immediately Post operations staff immediately understand the marketing focus, grasp the marketing methods are also difficult. Under such circumstances, the Changzhou Post Bureau of Jiangsu Province found another way to explain the marketing of the database from a brand-new perspective - that is, the marketing carrier is named “the one-dollar money marketer”, and immediately both supply and demand parties have a direct understanding of this business The essence, simplification, make people at a glance.