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品牌若要影响90后消费群体,就要了解90后群体,要为他们创造一种品牌“懂我”的感觉90后喜欢真实,更追求自然。因此,一个缺乏个性的品牌是难以打动90后消费者的!很多企业都说,一定要搞定90后。还有的企业说,90后让品牌抓狂。品牌真的懂90后吗?关于90后有两派观点。第一派观点:认为今天90后所展示出来的与其他代际不同的消费行为,源自于他们还没有像80后那样承担社会压力,还不够成熟,因此,伴随着90后的成
To affect the brand after 90 consumer groups, we must understand the group after 90, to create a brand for them “know me ” feeling 90 after like the real, more the pursuit of nature. Therefore, a lack of personality of the brand is difficult to impress consumers after 90! Many companies say, we must get 90 after. There are companies that make the brand crazy after 90. After the brand really understand 90? About 90 after two schools of thought. The first school of thought: I think the post-1990s showcase of consumer behavior that differs from generation to generation is that they have not yet come under the social pressure as they did after 1980 and are not yet mature enough. Therefore,