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随着网络价值的发现,互联网的应用范围不断拓展,互联网在旅游目的地营销中的重要性也日益突显。作为旅游目的地网络营销前提和基础的旅游信息服务,具有导向机制、激励与约束机制和沟通机制。借助于这些机制,旅游目的地可以从建立旅游目的地信息传播网络、提供网络虚拟体验,实现形象演示功能、向旅游者提供专业化信息服务、建立旅游者数据库,实施有效的客户关系管理等方面构建旅游目的地网络营销。
With the discovery of the network value, the application range of the Internet has been continuously expanded, and the importance of the Internet in the marketing of destination has also become increasingly prominent. As a tourism destination network marketing premise and the basis of tourism information services, with a guiding mechanism, incentive and restraint mechanisms and communication mechanisms. With these mechanisms, destinations can range from establishing a network of destinations for information dissemination, providing online virtual experiences, implementing image demonstrations, providing specialized information services to tourists, establishing tourist databases, and implementing effective customer relationship management Constructing Tourist Destination Network Marketing.