随着社会的发展,科学的进步,人们生活水平的提高,人们已经普遍将对物质满足的需要向精神满足上靠拢,大大的加强了对于文化方面的需求,尤其是传统文化越来越多的深入人心。黑陶工艺品的出现,以其精美的外形和较高的制作工艺被人们所普遍的接受,但是在黑陶的销售上却并不乐观,因此就需要包装进行宣传,本文就黑陶工艺品包装对于黑陶品牌的影响进行了探索。 With the development of society, the progress of science and the improvement of people’s living standards, people have generally moved their need for material satisfaction closer to spiritual satisfaction and greatly enhanced their cultural needs. In particular, more and more traditional cultures Deep into the heart. The emergence of black pottery crafts, with its exquisite appearance and high production technology is generally accepted by people, but the sale of black pottery is not optimistic, so you need to package publicity, this article on black pottery craft packaging for the black pottery brand Impact has been explored.