上海市经济学会王雅平指出,随着向市场经济转轨和海内外商品竞争日趋激烈,强化名牌意识和实施名牌战略正成为中国企业生存竞争的必然选择。由于体制原因,企业的商标和名牌意识甚为淡薄,有的甚至是无形象、无个性、无名称(如以程序数命名)的企业。有的产品质量不错,但因缺乏名牌战略,在海内外市场均成不了气候。经过 Wang Yaping of the Shanghai Economics Association pointed out that with the transition to a market economy and increasingly fierce competition for goods at home and abroad, strengthening brand awareness and implementing brand strategy are becoming inevitable choices for Chinese companies to survive and compete. Due to institutional reasons, the company’s awareness of trademark and brand name is very weak, and some companies even have no image, no personality, no name (such as the number of programs). Some products are of good quality, but due to the lack of brand-name strategies, they have not become a climate at home and abroad. after