综合海内外资料可以发现,21世纪的行销将呈以下3种趋势: 强化行销观念 一般来说,行销观念涵盖4大要项:目标市场、顾客需要、整合性行销及盈利能力。这4个要项可以融于一个流程中。任何企业不论规模多大,资源多丰,仍然不可能囊括所有市场。因此,企业只有明确界定其目标市场,并 Comprehensive domestic and foreign data can be found in the 21st century, marketing will show the following three trends: Strengthen the concept of marketing In general, the concept of marketing covers four major items: the target market, customer needs, integrated marketing and profitability. These four key items can be integrated into one process. No matter how large a company is, or how resourceful it is, it is still impossible for any business to include all markets. Therefore, companies only clearly define their target markets, and