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近些年来,家纺企业的电商之路可谓顺风顺水,在电商的带动之下,其业绩稳步攀升。电商之路给家纺企业带来的不仅仅是低成本的渠道扩张,更重要的是利用其便捷的信息以及丰富的数据。在中国国际家用纺织品及辅料博览会召开之际,本刊记者采访了即将参展的家纺企业,看他们是如何利用电子商务与传统实体经济的结合,打开了家纺行业一片新的天地。
In recent years, textile enterprises e-commerce can be described as smooth, driven by the electricity supplier, its performance steadily increased. E-commerce to textile enterprises to bring more than just low-cost channel expansion, more importantly, the use of its convenient information and rich data. In the China International Home Textiles and Accessories Fair held on the occasion, the reporter interviewed the forthcoming exhibitors textile enterprises to see how they are using e-commerce and the traditional real economy combined to open a new world textile industry.