随着我国经济高速的增长,经济市场化改革的进一步深入,中国的中小企业经营环境变得更加复杂与不稳定。这些中小企业若想在竞争异常激烈的市场中取得优势,就有必要根据市场环境和经济政策来探索和制定适合自身不同时期发展的经营管理战略,以此来保障自身在竞争中的长期优势。只有制定好适合企业未来发展的经营战略,才能让企业自身有限的人力、物力资源,可流动资金得到充分的运用,保证企业能够在变幻莫测的经济环境中不迷失方向,不被资本市场的洪流所淹没。 With the rapid economic growth in our country and further deepening of the marketization of economy, the operating environment for SMEs in China has become more complicated and unstable. If these small and medium-sized enterprises are to gain an advantage in the highly competitive market, it is necessary to explore and formulate a management strategy suitable for their own development in different periods according to the market environment and economic policies so as to safeguard their long-term advantages in the competition. Only by formulating the business strategy suitable for the future development of the enterprise can the limited resources of human and material resources and the liquidity available to the enterprise be fully utilized so as to ensure that the enterprise can not lose its direction in the unpredictable economic environment, Submerged by the torrent.