当前乳业品牌的公关传播态势伴随市场的复苏而呈现同步递增效应,本文结合国内9个主流乳业品牌09年的公关活动,通过事理透视与梳理,从活动内涵、策划角度、题材包装三个维度来剖析乳业品牌传播新策略,以便为未来的乳业公关传播提供启发与借鉴。 At present, with the market recovery, the public relations situation of dairy brands shows a synchronous and increasing effect. Based on the public relations activities of nine major domestic dairy brands in 2009, through perspective and combing from the perspective of activities, Analysis of the new strategy of dairy brand communication, in order to provide inspiration and reference for the future of dairy public relations dissemination.