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2月1日,家电下乡工程再次扩容,电脑正式被纳入家电下乡政策补贴的范围,包括TCL、满疆、戴尔、方正、海尔、宏碁、浪潮、联想、万利达、惠普、神州、清华同方、西计三山天骄和长城在内的14家电脑品牌中标。据了解,中标产品中价格最高为3499元,最低者则为1998元。这些中标产品将分别在北京、重庆、福建等16个省市进行下乡销售。业内人士称,电脑下乡不单是改善农民生活这么简单,改变更多的是中国农民获取知识和同外界交流的能力。在此次活动中,各家电脑厂商为了能够适销对路,让农村的消费者选购自己的品牌,纷纷为农村消费者量身制定了“帮您选”、“教您用”、“包您修”等营销策略。
On February 1, the project of expanding home appliances to the countryside was expanded again. The computer was formally included into the scope of policy subsidies for home appliances to the countryside, including TCL, Manjian, Dell, Founder, Haier, Acer, Inspur, Lenovo, Malata, Hewlett- , Won the bidding of 14 computer brands including Tianjiao Mountain and Great Wall in Xishan Mountain. It is understood that the highest bid in the product price of 3499 yuan, the lowest was 1998 yuan. These successful products will be respectively sold to the countryside in 16 provinces and cities such as Beijing, Chongqing and Fujian. According to industry insiders, the computerization of the countryside is not only an easy way to improve peasants’ lives. What has changed more is the ability of Chinese peasants to acquire knowledge and communicate with the outside world. In this event, all computer manufacturers in order to be able to marketable, so that rural consumers buy their own brands, have tailored to rural consumers “to help you choose”, “teach you to use ”,“ Package you repair ”and other marketing strategies.