“我们必须有一个世界通行的营销方法,什么东西可以在不同的人种之间实现没有障碍的共享呢?毫无疑问,是音乐!”1998年,时任雀巢公司CEO的包必达如是说。近年来,基于“共鸣模型”的音乐营销,逐渐得到了营销专家们的青睐,成为令人眼花缭乱的营销方式中最热门的一种。不是音乐促销《When you know》,也许你不 “We have to have a world-wide marketing approach, what can be achieved without barriers between different race sharing ?, no doubt, is music! ” In 1998, when Nestle’s CEO package will be reached So to speak. In recent years, music marketing based on the “Resonance Model” has gradually gained the favor of marketing experts and has become the hottest type of dazzling marketing. Not music promotion “When you know”, maybe you do not