在直销进入中国后不久,便有大经销商与内资直销公司进军海外市场,不过这些活动大多没有形成规模,也没有在业界形成影响力。直销企业初期的海外扩张更多的只是做出一种与国际化接轨的姿态,或者是宣传上的需要,其目的还是为国内市场服务。 Shortly after its direct sales into China, large distributors and domestic-funded direct selling companies entered the overseas market, but most of these activities did not form any scale and did not have any influence in the industry. The direct overseas expansion of the direct selling enterprises is more about making a gesture of conformity with internationalization or the need of publicity, and the purpose is to serve the domestic market.