现在的市场竞争中,要实现商品的经济价值离不开消费者注意力的付出,没有消费者的注意一切都无从谈起。电影作为一种文化产品除了具有艺术属性还具有商品属性,而在我国,电影的票房是电影商品属性的主要体现。因此,本文将基于注意力经济的角度来探讨今年暑期档电影票房乏力的原因。注意力经济与暑期档电影注意力经济理论。“注意力经济”是由美国学者高德哈伯于1997年在 In the current market competition, it is impossible to realize the economic value of the goods without paying the attention of the consumers, without the attention of the consumers. Movie as a cultural product in addition to having artistic attributes also has the attributes of goods, while in our country, the box office movie is the main embodiment of the movie merchandise attributes. Therefore, this article will explore the reasons for the weakness of this year’s blockbuster movie box office based on attention economy. Attention Economy and Summer Archives Attention Economic Theory. “Attention Economy ” was by American scholar Gordon Habb in 1997