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80年代以至90年代初,中国的家电市场几乎全被外国大公司占有。经过多年的努力,中国厂商在发展家电业方面取得了长足进展。在物美价廉的营销方针指引下,国产品牌逐步夺回家电产品的市场份额。例如长虹及其它牌号的彩电降价,已从外国品牌上夺回不少生意。中国家电厂家的生产技术日趋成熟,也在售后服务方面胜过海外产品,于是占有的市场份额正在扩大。1997年中国市场家电企业销售额超过10亿元人民币的企业排名中,头5家均是国内厂家。
From the 1980s to the early 1990s, China’s home appliance market was almost entirely occupied by foreign companies. After years of efforts, Chinese manufacturers have made great strides in developing the home appliance industry. Under the guideline of an inexpensive marketing strategy, domestic brands gradually seize the market share of home appliances. For example, the price cuts of Changhong and other brands have already recaptured many businesses from foreign brands. The production technology of China’s home appliance manufacturers has matured, and they have also outperformed overseas products in terms of after-sales services. As a result, their market share is expanding. In 1997, the top five companies in the Chinese household appliance industry had sales of more than RMB 1 billion yuan.