旅游活动在本质上是人们对地理空间进行选择和体验的过程,不同地域的风土人情、文化特点也各不相同,这些地理区域的旅游形象直接关系到旅游者的选择。目前,由于旅游业的不断发展,各地旅游业竞争都非常激烈,为了能够吸引更多的游客,各个区域都要加强对旅游形象的重视,努力打造旅游品牌,树立良好的旅游形象。 In essence, tourism activities are the process by which people choose and experience the geographical space. The customs, cultures and customs of people in different regions are also different. The tourism image of these geographical regions is directly related to the choice of tourists. At present, due to the continuous development of tourism industry, the tourism industry in various places is fiercely competitive. In order to attract more tourists, all regions should strengthen the emphasis on tourism image and strive to build a tourism brand and establish a good tourism image.