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作品题材内容的创意是动画片创作迈出的关键第一步,本文认为,在具体实施过程中要注意拓展传统题材来源,挖掘传统题材内涵,传统题材“二度创作”要能趋同当代观众的文化消费观;要科学分析当今动画的收视群体构成,拓展成人动画题材,加强对当前原创题材动画作品的重视;要注意借鉴其他国家动画题材创意经验,突出题材创意和表现的中国风格,以动画作品为载体,增强中国文化在世界的影响力。
The creative content of the theme of the work is the first step in the cartoon creation. This paper argues that in the process of implementation, attention should be paid to expanding the sources of traditional themes and exploring the connotation of traditional themes. The traditional theme “second creation” The audience’s view of cultural consumption; to scientifically analyze the structure of the viewing group of today’s animation, expand the theme of adult animation, and strengthen the emphasis on the current original animation theme; should pay attention to learn from the creative experience of other countries animation themes, highlighting the theme of creativity and performance of Chinese style, Animated works as a carrier to enhance the influence of Chinese culture in the world.