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1886年,当奥林匹克先驱顾拜旦正为复兴奥运会而四处奔波时,药剂师约翰发明了可口可乐的秘方,或许这已注定了双方的缘份。1928年阿姆斯特丹奥运会时,参赛的运动员第一次喝到了可口可乐;4年之后的洛杉矶奥运会上,可口可乐公司已开始形象公关——他们在奥林匹克体育场内特制了一块公告牌;1952年,可口可乐第一次出现在冬奥会上,并为大会提供了一架直升飞机供运动员们使用;罗马奥运会上,可口可乐公司特制了瓶上印有“到过罗马”字样的饮料,使其成为永久的纪念品。1968年的东京奥运会上,可口可乐公司出资为运动会印制了英文、日文的手
In 1886, when the Olympic champion Pierre de Coubertin was wandering around to revive the Olympic Games, pharmacist John invented the recipe for Coca-Cola, perhaps this has been destined for the fate of both parties. At the Amsterdam Olympics in 1928, the athletes in the competition drank Coca-Cola for the first time; at the Los Angeles Olympic Games four years later, the Coca-Cola Company had started to become an image publicist—they produced a bulletin board in the Olympic Stadium; in 1952, Coca-Cola was the first It appeared at the Winter Olympics and provided a helicopter for the athletes to use. At the Rome Olympics, the Coca-Cola Company produced a special bottle of “Already Roman” on its bottle, making it a permanent souvenir. At the Tokyo Olympics in 1968, Coca-Cola invested in the English and Japanese hands for the Games.