电视媒体打造新媒体应赋予新媒体三大属性:为避免新媒体沦为电视媒体附庸,须赋予新媒体以独立性;为保证新媒体适合在新媒体上传播,电视媒体应在内容和形式上赋予新媒体以独特性;为适应新媒体环境下信息海量、传播快速、渠道繁杂局面,新媒体平台在内容选取和内容设定上应极具包容性。 Television media to create new media should be given three new media attributes: in order to avoid becoming a television media vassal of new media to give new media independence; in order to ensure that new media is suitable for transmission in new media, the television media should be in content and form To give new media uniqueness; In order to adapt to the huge amount of information in the new media environment, rapid dissemination and complex channels, the new media platform should be very inclusive in content selection and content setting.