论文部分内容阅读
处在经济欠发达省份、办学历史较短的江西广告专业高等教育在办学过程中存在各种困难,而主要的困难表现为年轻且结构不合理的师资队伍影响教学水平、科研水平;办学经费紧张影响教学设施的投入、优秀人才的引进和师生走出校门的学习与实践;大部分来自农村或落后地区学生的视野相对狭窄,影响了他们对现代广告理论和事务的认知;科研的弱势影响了江西高校广告专业在人才培养上的特色和学科地位的提升。本文通过大量的数据对江西广告专业高等教育的困境进行了深入细致的分析,为找到突破困境的对策研究打下了良好基础。
In the economically underdeveloped provinces, Jiangxi has a long history of education in advertising specialty higher education in the process of running schools there are various difficulties, while the main difficulties are reflected in the young and irrational structure of the teaching staff affect the level of teaching, scientific research; Affecting the investment in teaching facilities, the introduction of talented people and the learning and practice of teachers and students getting out of school. Most of the students from rural areas or backward areas have a relatively narrow field of vision, which affects their cognition of modern advertising theories and affairs. The weak influence of scientific research The characteristics and subject status of advertising major in Jiangxi colleges and universities in personnel training. This article through a large amount of data on the predicament of advertising professional higher education in Jiangxi conducted in-depth and detailed analysis, to find a breakthrough in the study of the plight of lay a good foundation.